SÃO PAULO – Leon Rodrigues first saw it last week. A slice of unmistakable Americana in the middle of South America’s largest city. He was in the back of a taxicab traveling down Viaduto Júlio de Mesquita Filho, a major avenue connecting east and west São Paulo. A city hall photographer, his instincts took over as he glanced out the window passing Jaceguai Street.

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