Current:Home > reviewsOscar Mayer to launch first vegan hot dog later this year-VaTradeCoin
Oscar Mayer to launch first vegan hot dog later this year
lotradecoin investmenttools View Date:2024-12-25 22:52:20
Plant-based meat probably won't be served on the Frankmobile — the hog dog-shaped vehicle previously known as the Oscar Mayer Wienermobile — but the iconic brand is launching a meatless option, the Kraft Heinz Not Company announced on Wednesday.
Set to launch later this year, the products are the result of a partnership between Kraft Heinz Co. and NoCo Inc., a startup backed by the wealthiest person on the planet, Jeff Bezos.
Formed in 2022, the Kraft Heinz Not Company said its NotHogDogs and NotSausages pack the savory and smokey experience that the brand has offered for more than 140 years.
"We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture's first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo's revolutionary AI technology and the power, equity and legacy of the Oscar Mayer brand," Lucho Lopez-May, CEO, The Kraft Heinz Not Company.
The development comes after Impossible Foods' announcement in December that they would add a plant-based hot dog to its offerings.
Taste is the biggest reason why Americans don't continue to eat faux meat after giving it a trial run, according to the findings of a 2023 survey by the Good Food Institute and Morning Consult.
Kate GibsonKate Gibson is a reporter for CBS MoneyWatch in New York.
veryGood! (8)
Related
- Lil Durk suspected of funding a 2022 murder as he seeks jail release in separate case
- Conservative Muslims protest Coldplay’s planned concert in Indonesia over the band’s LGBTQ+ support
- British judge says Prince Harry’s lawsuit against Daily Mail publisher can go to trial
- 'The Marvels' is a light comedy about light powers
- Hate crime charges dropped against 12 college students arrested in Maryland assault
- Israel says these photos show how Hamas places weapons in and near U.N. facilities in Gaza, including schools
- U.S. MQ-9 Drone shot down off the coast of Yemen
- David DePape is on trial, accused of attacking Paul Pelosi in his home. Here's what to know.
- Google forges ahead with its next generation of AI technology while fending off a breakup threat
- The Air Force’s new nuclear stealth bomber, the B-21 Raider, has taken its first test flight
Ranking
- The burial site of the people Andrew Jackson enslaved was lost. The Hermitage says it is found
- Texas judge rules against GOP lawsuit seeking to toss 2022 election result in Houston area
- Keke Palmer Files for Custody of Her and Darius Jackson's Baby Boy
- Robert De Niro's former assistant awarded $1.2 million in gender discrimination lawsuit
- When does 'No Good Deed' come out? How to watch Ray Romano, Lisa Kudrow's new dark comedy
- 'The Holdovers' with Paul Giamatti shows the 'dark side' of Christmas
- Liberation Pavilion seeks to serve as a reminder of the horrors of WWII and the Holocaust
- TikToker Alix Earle Surprises NFL Player Braxton Berrios With Baecation to Bahamas
Recommendation
-
Syrian rebel leader says he will dissolve toppled regime forces, close prisons
-
Panel to investigate Maine shooting is established as lawyers serve notice on 20 agencies
-
Virginia school system says ongoing claim of sex assaults on school grounds was fabricated
-
Pakistan is planting lots of mangrove forests. So why are some upset?
-
Lil Durk suspected of funding a 2022 murder as he seeks jail release in separate case
-
Portugal’s president dissolves parliament and calls an early election after prime minister quit
-
Nicki Minaj Reveals Why She Decided to Get a Breast Reduction
-
California authorities seek video, urge patience in investigation into death of Jewish demonstrator
Tags
-
lotradecoin withdrawal limits explained
lotradecoin security features comparison
lotradecoin returns
lotradecoin futures
lotradecoin peer-to-peer trading features
lotradecoin withdrawal
lotradecoin trading with stablecoins
lotradecoin blockchain network compatibility
best strategies for lotradecoin trading